Three levels, and what each one actually costs you
Nobody says “I own a first-aid kit.” They say “I’m CPR certified.” Preparedness has never had that, so we wrote it.
Every level is reachable with gear from any hardware store. We publish the whole component list with prices, and you never have to buy anything from us to reach any level. A standard you can only meet by buying from one company isn’t a standard — it’s a catalogue.
Ready to Leave
You can get your household out of the door in ten minutes with what you need.
What it takes
Not a perfect bag. Any bag, in a place you can reach without thinking about it.
IDs, insurance, prescriptions. Photographs on a phone count.
One spot, outside the neighbourhood, that every person could say out loud today.
Why it matters
This is the level that saves the most lives, and it is the cheapest one to reach. Households that leave in the first window meet an empty road; the ones that wait meet everybody else. The single biggest predictor of whether a family leaves in time is whether leaving requires a decision or just a hand.
Play three rounds of TEN MINUTES averaging four points, or take the free assessment.
Ready to Last
You can go seventy-two hours with no outside help at all.
What it takes
Three days for four people is about twelve gallons and roughly a hundred pounds. Almost nobody stores that, which is why a filter is the practical answer.
Nothing that wants a stove. Ration bars last five years and don't care whether the lights are on.
Power outage is the emergency households actually meet, and it's what our own customers name first.
Ask for a buffer at your next refill and say why. It costs a conversation.
Why it matters
Seventy-two hours is the number because that is roughly how long organised help takes to arrive. It is also the point at which a power cut stops being an adventure — day three is when the pantry stops being funny and the fridge is already gone.
Evidence of a 72-hour kit. Not available yet — see below.
Ready to Help
You can get someone out who cannot get themselves out.
What it takes
A parent, a neighbour, a partner who's hurt. Honestly — not in theory.
A plan you've never walked is a plan you're guessing about, and the guess is always optimistic.
The households that fail this level are usually the ones next door, not yours.
Why it matters
Very few households can say this honestly, and it is the level your neighbours will need from somebody on the worst day of their lives. It is also the question that quietly changes everything for a family with an aging parent upstairs — every other plan on this page assumes everyone can walk out.
Demonstration. Not available yet — see below.
Why you can only earn Level 1 right now
Because of what each level is actually claiming, and what we can honestly check.
Level 1 is a claim about what you know and what you’d decide. A game or a questionnaire can test that reasonably well, because the answers get said out loud in front of the people who’d know if you were bluffing.
Level 2 is a claim about what you physically have. No amount of answering questions demonstrates that water exists in your house. Level 3 is a claim about what you can physically do, which only a demonstration shows.
So we’re building an evidence step for Levels 2 and 3 rather than letting people tick a box. It would be easy to hand out higher levels today. It would also make the whole thing worthless — to insurers eventually, and to you immediately, because a level that means nothing tells you nothing.
Levels earned by assessment or by playing are recorded as self-attested. Once the evidence step exists, the same level backed by proof is recorded as verified. They are kept separate on purpose, and we will never present one as the other.
All of it is free to reach
The assessment is free. The component list with real prices is free. The 72-hour checklist and the S.A.F.E. Plan are free. Building the kit yourself costs about $314 at ordinary retail, and we published every line of that so you can check.